Water,
a problem with a solution

Water, as an element that is essential for the well-being of all humans and for preserving the environment, is at the center of our business. We are aware of the importance it holds as a factor that contributes to improving the quality of life of those who do not have access to it and of the fundamental role it plays in the life of those with the privilege of having it available and clean at the precise moment when they want it.
Climate change, pollution, demographic growth, infrastructure needs, and water usage are just some of the challenges that will define the future availability of water, since only 0.8% of the total global water is available to cover the needs of humanity. This is the origin of the Rotoplas commitment to constantly search for increasingly more innovative and efficient ways to take more and better water to people.

 

Rotoplas contributes to facing the water problem in regions where it is particularly relevant, such as Latin America, where more than 40 million people do not have access to clean drinking water and where there are more than 120 million people without access to sanitation. Additionally, the water contamination problem is severe, since it is estimated that 72% of wastewater in these areas is not treated.

 

Since more than 60% of the fresh water that is fit for human consumption is concentrated in ten countries, it is essential to make considerable investments all over the world to ensure the future supply of water for the growing world population. The five main trends to which these investments need to be allocated are the greater demand for water, the scarcity of water resulting from the lack of sustainable sources, the low quality of water, the challenges of a centralized infrastructure, and the need for greater harvesting and reuse of this resource.

It is essential to make considerable investments all over the world to ensure the future supply of the growing world population.

According to the World Health Organization, today about 1.1 billion people do not have access to water for human consumption and more than 2.6 billion people lack access to basic sanitation services. Further, this organization estimates that global losses associated with inadequate water supply and sanitation amount to 260 billion dollars every year, and that about 22 trillion dollars will be allocated to the water industry over the next 20 years, which makes this industry the largest investment component in infrastructure worldwide.

 

As a leading company in innovation and water solutions, and aware that this problem exists, over the past few years at Rotoplas we concentrated our growth in the Americas and we are currently present in 12 countries, with Mexico and Brazil being our main markets, and with an important presence in Argentina, Belize, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, and Peru. Additionally, in late 2014 we entered the US market for the first time ever, where in spite of it being one of the strongest economies on the planet, they are facing severe problems, such as the prolonged draught in California and extreme weather conditions that increase the scarcity of water.

Factors affecting water availability