Foundations
of the Rotoplas way
Rotoplas was founded in 1978 as a company that made home products, such as plant pots and other receptacles, out of polyethylene and through a process known as rotomolding.
In 1989, the company identified an opportunity in the water storing solutions market in Mexico that would eventually change its history: it designed and produced a polyethylene water tank that inhibited the reproduction of bacteria and that, further, was lighter and easier to install than the heavy asbestos water tanks that dominated the market at the time. This innovation revolutionized the Mexican water storage solutions industry and in less than three years Rotoplas became the market leader in sales of water tanks for residential use.
Over these past years, there were several strategic moments worth mentioning, including, for example, the beginning of the Rotoplas international expansion process in 1996, with the opening of the production facility in Guatemala.
Later, in 2003, Acqua International Partners, a private investment fund, acquired 20% of the Rotoplas capital stock and the company implemented a corporate restructuring to promote a process-based operation that could continue to support its growth. Further, that same year we launched the water carrying business unit with its individual solution under the Tuboplus brand, a new hydraulic pipe made out of polypropylene, which transformed the traditional water carrying market.
In 2008, the company began to implement the Enterprise Resource Planning system, ERP SAP, in every country in which it operates in order to standardize operating processes. This was the basis for the creation in 2009 of a shared services center to consolidate and make more efficient the customer service, distributor, finances, accounting, and collecting operations.
In 2010, the people who were shareholders of the company at the time acquired the Aqua International Partners share. The experience with the investment fund had contributed to having an evolutionary process with emphasis on institutionalization, and the company went from being essentially a family company to an institutionalized company.
In 2011, the company carried out what to this day has been its only organic growth operation by acquiring Conmix, SA, an Argentinian company with operations in the provinces of Tucumán and Buenos Aires that focused on producing and selling polyethylene water storing tanks used in homes and in the agriculture sector, under two trademarks, Forteplas and Tinacos.
In 2013, Rotoplas increased its integrated water solutions product line by introducing the school drinking water fountain, the water purifying plants, and the wastewater treatment plants.
The foundations of the company’s sustained growth are found in the Rotoplas Way that is sustained on robust processes, state-of-the-art systems, and an extraordinary team of managers and employees.
The foundation of the company’s sustained growth is located in the Rotoplas Way of managing the business, a platform focused on reducing operating costs and standardizing processes to support the strategic growth and profitability plan. This platform is based on robust processes, cutting-edge systems, and on an extraordinary team of managers and employees. Above all, we invest a great deal of our time and resources in developing leadership and team work through effective collaboration. It was because we applied the Rotoplas Way in Brazil, for example, that we were able to put nine plants in operation in only 18 months, thus delivering integrated solutions to our customers in record time, which contributed to making us the category leaders we are today.
We are also implementing the Rotoplas Way in our operations in the US, a new market for us where we have the advantage of having a local management team with the local experience and expertise in the business and knowledge of the prevailing needs.
Throughout its history, Rotoplas has revolutionized markets by replacing traditional products for storing, carrying, and treating water, with innovative, value-added water solutions that seek to better satisfy customer needs. This growth process accelerated over the past three years, when the company expanded its individual water solutions to include the value-added integrated water solutions.
Grupo Rotoplas is currently the leading company in its field in Mexico and in the other 10 Latin-American countries where it operates. Further, in 2014 we entered the US market for the first time, by installing a facility in the state of California. Today we have 24 production facilities and five distribution centers strategically located in these countries. We operate based on an infrastructure with state-of-the-art technology and a wide distribution network through which we reach 23 thousand points-of-sale through 6,850 distributors.
transformed the traditional water carrying market.
Portfolio of innovative solutions
